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The Sheffield Brownies Baker

Scrumptious by Lucy featured in a lovely article by who are a qualitive fieldwork and research agency. They were researching companies who started during the pandemic

Scrumptious by Lucy as The Sheffield brownies baker has been been baking brownies since 2017, last year was the first year they joined the digital world, & set up an online Sheffield brownies shop, with a letterbox brownie delivery service across the UK.

To read the full article click Setting up a new business in the pandemic

Letterbox Brownies

Who doesn’t love receiving the post?

Let’s be honest, when confined to our houses, the post was pretty much all we had to look forward to. Enter Scrumptious by Lucy, the Sheffield brownie baker who decided to take it up a gear. Before the pandemic hit, Lucy attended food festivals and events selling her delightful goodies but being forced to stay home meant that she had to adapt.

“Instead of giving up, I decided with the help from my family, that I would go digital, create a website, and market the business online. It has been and still is, quite a journey, and a huge learning curve, with many hurdles. Now, 10 months down the line, I am really pleased I did.’ – Lucy Foley

Like so many small businesses, one of the biggest challenges was making the switch to digital, but with the support from family and friends, Lucy was able to deliver her yummy letterbox brownie right on cue. Now able to return to the markets Lucy loves being face to face with her customers again. Wondering which brownie to order? Why not try the lemon blondie, with homemade lemon curd and lemon drizzle.

Doesn’t it all sound so mouth-wateringly magnificent? Thank you both for creating businesses specifically tailored to our needs. In a time when everyone was struggling, the option to try something new from the comfort of our own homes helped to keep us all going.

Thank you so much for your recognition to Hayley and the team at Podengo.


Podengo is a qualitative fieldwork and research agency fuelled by passion

Founded in 2012, we’re a digital fieldwork agency designed with one key goal in mind – to find you the very best participants for your qualitative market research, every time.

Since the beginning, our passion has been people – which is why we’re so well placed to find you the best participants that fit your exact specifications. We want to help you improve what you do so you can conduct more efficient research, increase engagement, and make better, more informed decisions.

Podengo are not affiliated in any way with the above businesses. Nor, do we receive any affiliated fees if you decide to book or use the services of the above businesses. We are simply providing a spotlight for fellow small businesses. If you would like us to feature your business in our blog, please contact


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